Monday, February 8
Course Intro
- Course Outline and Class Expectations
- Get to Know You - Name, Favourite Sports Team, Favourite Entertainer, Random Fact
Superbowl Commercials
http://superbowl-ads.com/
Read the article below. Answer the question, Which commercial do you think is most effective? Why?
ARTICLE: Considerations that go into buying a Super Bowl ad include marketing fundamentals
A 30-second ad played during Super Bowl 50 will cost upward of $5 million, according to CBS President Leslie Moonves. While we don't know exactly how many will watch the Broncos take on the Panthers (Go, Broncos!) this weekend, the odds are good that the audience will be north of the 114 million viewers that watched the Seahawks and Patriots last year. So, with that kind of audience, if you could afford to run an ad during Super Bowl 50 to promote your business, should you?
Like many questions, the answer is: It depends. Selecting your advertising media depends on three factors: reach, frequency and impact. Let's break it down.
First, what sort of customer reach do you want and need? Reach is defined as the percentage of people in your target market that will see the ad.
If you were confident that a high percentage of the audience would be interested in buying your product or service, your ad would have a high "reach." For instance, if you sell pizza by home delivery, there is most likely going to be a high reach for your product, with one caveat: You may actually have too much reach.
If you are a local pizza shop, you don't want to get calls from outside your area; a national Super Bowl ad would crush your phone system as well as every other system you have. If you are Papa John's or Domino's Pizza, your delivery network covers most of the United States. So, buying a Super Bowl spot that only shows in your local trade area may be the way to go.
Second, what sort of ad frequency do you want and need? Frequency is defined as the number of times a viewer sees an ad.
Will seeing your ad once, or even multiple times, during the Super Bowl be enough to inspire action when it comes time for your buyer to make a buying decision? If you are selling pizza, the possibility is good. If you are selling a product or service infrequently used, such as funeral services, the odds drop dramatically. In that case, ads that have a frequency that is further apart and spread over a longer time would be more effective. Consider weekly ads in the local newspaper or on the soaps.
Third, what impact will your Super Bowl ad have on your intended audience? The impact will really depend on the qualitative value of your ad. Is it funny? Dramatic? Does it touch the heartstrings? Will people remember it? Many remember "Mean" Joe Greene giving his jersey to the kid who offered him a Coke in an iconic 1979 Super Bowl commercial.
Does your product or service have an emotional connection with your audience? If not, could it with the right creative spark? Hallmark greeting card ads have done a great job over the years creating "mini"-stories that show us the importance of connecting with loved ones through giving and getting cards. These stories would be much harder to tell in other media, such as magazine ads or billboards. However, they lend themselves well to some social-media channels such as Facebook and Youtube.
So, as you are watching all the great ads during the big game this Sunday, ask yourself: Is the Super Bowl the right place for this company to be advertising? Does this ad have the appropriate reach, frequency and impact that is required to meet the company's objectives? And the next time you are assessing your advertising media, be sure to ask the same questions. Go, Broncos!
- Course Outline and Class Expectations
- Get to Know You - Name, Favourite Sports Team, Favourite Entertainer, Random Fact
Superbowl Commercials
http://superbowl-ads.com/
Read the article below. Answer the question, Which commercial do you think is most effective? Why?
ARTICLE: Considerations that go into buying a Super Bowl ad include marketing fundamentals
A 30-second ad played during Super Bowl 50 will cost upward of $5 million, according to CBS President Leslie Moonves. While we don't know exactly how many will watch the Broncos take on the Panthers (Go, Broncos!) this weekend, the odds are good that the audience will be north of the 114 million viewers that watched the Seahawks and Patriots last year. So, with that kind of audience, if you could afford to run an ad during Super Bowl 50 to promote your business, should you?
Like many questions, the answer is: It depends. Selecting your advertising media depends on three factors: reach, frequency and impact. Let's break it down.
First, what sort of customer reach do you want and need? Reach is defined as the percentage of people in your target market that will see the ad.
If you were confident that a high percentage of the audience would be interested in buying your product or service, your ad would have a high "reach." For instance, if you sell pizza by home delivery, there is most likely going to be a high reach for your product, with one caveat: You may actually have too much reach.
If you are a local pizza shop, you don't want to get calls from outside your area; a national Super Bowl ad would crush your phone system as well as every other system you have. If you are Papa John's or Domino's Pizza, your delivery network covers most of the United States. So, buying a Super Bowl spot that only shows in your local trade area may be the way to go.
Second, what sort of ad frequency do you want and need? Frequency is defined as the number of times a viewer sees an ad.
Will seeing your ad once, or even multiple times, during the Super Bowl be enough to inspire action when it comes time for your buyer to make a buying decision? If you are selling pizza, the possibility is good. If you are selling a product or service infrequently used, such as funeral services, the odds drop dramatically. In that case, ads that have a frequency that is further apart and spread over a longer time would be more effective. Consider weekly ads in the local newspaper or on the soaps.
Third, what impact will your Super Bowl ad have on your intended audience? The impact will really depend on the qualitative value of your ad. Is it funny? Dramatic? Does it touch the heartstrings? Will people remember it? Many remember "Mean" Joe Greene giving his jersey to the kid who offered him a Coke in an iconic 1979 Super Bowl commercial.
Does your product or service have an emotional connection with your audience? If not, could it with the right creative spark? Hallmark greeting card ads have done a great job over the years creating "mini"-stories that show us the importance of connecting with loved ones through giving and getting cards. These stories would be much harder to tell in other media, such as magazine ads or billboards. However, they lend themselves well to some social-media channels such as Facebook and Youtube.
So, as you are watching all the great ads during the big game this Sunday, ask yourself: Is the Super Bowl the right place for this company to be advertising? Does this ad have the appropriate reach, frequency and impact that is required to meet the company's objectives? And the next time you are assessing your advertising media, be sure to ask the same questions. Go, Broncos!
Tuesday, February 9
1- Video of Ancient Olympics
https://www.youtube.com/watch?v=VdHHus8IgYA
2- Note & Activity
3- Read Articles and answer questions
#1- When the games began (questions in article)
#2- The Olympic Games in Ancient Greece (see link) and answer questions below
https://www.youtube.com/watch?v=VdHHus8IgYA
2- Note & Activity
3- Read Articles and answer questions
#1- When the games began (questions in article)
#2- The Olympic Games in Ancient Greece (see link) and answer questions below
https://blogs.uprm.edu/huma3111/files/2013/05/The-Olympic-Games-in-Ancient-Greece.pdf_
1- “What do you think the first Olympic Games in Greece were like?
2- What sports do you imagine were represented?
3- How do you think athletes of the time were treated?
4- What prizes do you think existed for the winners?”
5- How might recent Olympic Games have compared with or differed from the first Olympic Games?
6- What factors might have caused the differences or continued the similarities through modern day society?
1- “What do you think the first Olympic Games in Greece were like?
2- What sports do you imagine were represented?
3- How do you think athletes of the time were treated?
4- What prizes do you think existed for the winners?”
5- How might recent Olympic Games have compared with or differed from the first Olympic Games?
6- What factors might have caused the differences or continued the similarities through modern day society?
1-when_the_games_began.doc | |
File Size: | 30 kb |
File Type: | doc |
Wednesday, February 10
Finish Questions
Start group Re-enactment activity
Start group Re-enactment activity
ancient_greek_olympics_reenactment.docx | |
File Size: | 39 kb |
File Type: | docx |
Thursday, February 11
Work on Reenactment
Friday, February 12 |
Reenactment Sharing Due TODAY
Take up Questions
Modern Olympic Games Note
http://fun.familyeducation.com/slideshow/olympic-games/57810.html_
Take up Questions
Modern Olympic Games Note
http://fun.familyeducation.com/slideshow/olympic-games/57810.html_
Tuesday, February 16
Introduce Canadian Figure presentation
class_opener_assignment_-_canadian_figure_presentation.doc | |
File Size: | 69 kb |
File Type: | doc |
Wednesday, February 17
Work on presentation
Thursday, February 18
Work on presentation
Friday, February 19
Work on presentation
Monday, February 22
Presentations (see schedule posted in class)
Tuesday, February 23
Presentations (see schedule posted in class)
Wednesday, February 24
Snow Day
Thursday, February 25
Snow Day
Friday, February 26
See Unit 2, Day 1
Monday, February 29
Presentations (see schedule posted in class)
Tuesday, March 1
Class Olympics
Thursday, March 3
Class Olympics
Finish Unit 2 Intro Work from Friday
Finish Unit 2 Intro Work from Friday
Friday, March 4
Unit 1 Quiz