Overall Expectations
By the end of this unit, students will:
By the end of this unit, students will:
- assess the challenges facing a business that wants to market a product internationally;
- compare the approaches taken by various companies to market their products internationally;
- demonstrate an understanding of the logistics of, and challenges associated with, distribution to local, national, and international markets.
Wednesday, November 25
Intro to International Marketing
What are Market Segments and Strategies? Note
Promotion Examples
Activity
What are Market Segments and Strategies? Note
Promotion Examples
Activity
Thursday, November 26
Work on Market Segment Assignment
International Business Reporters
International Business Reporters
Friday, November 27
Work on Market Segment Assignment
International Business Reporters
International Business Reporters
Monday, November 30
Present Market Segment Promotions
Work on ISU **Stage 3 Due on Thursday
Work on ISU **Stage 3 Due on Thursday
Tuesday, December 1
Marketing Research and Marketing Strategies
Create a Survey for your ISU Product in Google Forms
10 questions minimum
Create a Survey for your ISU Product in Google Forms
10 questions minimum
Wednesday, December 2
ISU Work Period
Thursday, December 3
Marketing Mix & 4Ps
Read two or three marketing mix on the below link to help you determine the marketing mix of your ISU company and Export country.
Start Movie
http://www.marketingteacher.com/category/marketing-mix/
international_marketing_mix_2014.pptx | |
File Size: | 119 kb |
File Type: | pptx |
**Stage 3 ISU DUE**
Friday, December 4
International Business Reporter
Finish Movie
Finish Movie
Monday, December 7
Culture and International Marketing Note
Lost in Translation Activity
Lost in Translation Activity
lost_in_translation_-_activity.doc | |
File Size: | 30 kb |
File Type: | doc |
Tuesday, December 8
new_product_activity.docx | |
File Size: | 103 kb |
File Type: | docx |
Wednesday, December 9
Kempenfelt Cup
ISU Period
ISU Period
Thursday, December 10
ISU Work Period
Friday, December 11
Price Note
Pricing Activity
Pricing Activity
Monday, December 14
Promotion Note & Examples
Promotion Activity
Promotion Activity
promotion_note.doc | |
File Size: | 31 kb |
File Type: | doc |
promotion_activity.docx | |
File Size: | 29 kb |
File Type: | docx |
Tuesday, December 15
Work On Promotion Activity.
Wednesday December 16
Work on Promotion Activity
Thursday, December 17
Present Promotional Advertisments
**ISU Stage 4 Due today
**ISU Stage 4 Due today
Friday, December 18
Present Promotional Advertisments
Monday, January 4
ISU Work Period
Tuesday, January 5
ISU Work Period
Wednesday, January 6
Read Place Note
Work on finishing your ISU - due next week!
Stage 5 Due today
Work on finishing your ISU - due next week!
Stage 5 Due today
place_note.doc | |
File Size: | 27 kb |
File Type: | doc |
Thursday, January 7
Quiz Review
unit_4_quiz_review.docx | |
File Size: | 11 kb |
File Type: | docx |
Friday, January 8
ISU Work Period
Quiz Review
International Reporter
Quiz Review
International Reporter
Monday, January 11
Guidance Visit
Thursday, January 14
Unit 4 Quiz
Start Unit 5
Start Unit 5